BLUEBELLA STOPS LONDON TRAFFIC

In our mission to make every day that bit more exciting we are delighted to launch the most exciting adverts ever seen on public transport before, from yours truly, Bluebella.

A lucky fleet of London taxis are now adorned with a moving picture adverts of our designs including the much talked about ‘Alyssa’ bra, which lets wearers undo its bow to reveal or conceal.  Alyssa has already made it into the headlines recently for it’s dare-devilish design.

To bring you a glimpse of what’s to come, and to celebrate the city we love the very best, the Bluebella team hit London’s biggest monuments for a photoshoot with our gorgeous model, Jess.

Behind the scenes - London Eye

 We had a lot of fun strutting around London in our lingerie, dropping in at TowerBridge, the London Eye, and the Houses of Parliament, where we gave a little wave to Theresa May and the gang.

Bluebella stops London traffic in Beatrix Basque

The temperature was chilly despite the beautiful winter sun but with much hot coffee and a big furry coat model Jess was and absolute trooper. Plus our lovely black cab driven by London cabbie veteran Keith made a nice warm hanging out place between takes.                                                                                  

Although we did get politely asked to move along by the coppers in Parliament Square, London crowds were loving it as much as we were.

 As a London brand, we hold the city very close to our hearts. Bluebella CEO Emily Bendell said:

We are all deeply in love with London here at Bluebella and the city endlessly inspires us. So we couldn’t think of anything better and more quintessentially London than a black cab. The new digital adverts on the roofs of the cabs are perfect to bring our products to life, but we do ask that only the passengers on the road watch the advert and not other drivers!”

Behind the scenes - London Tower Bridge

 Bluebella stops London traffic in Amelie Body

So keep your eyes peeled for our model unwrapping the Alyssa bra on London taxis this week, as it’ll be gone in a flash.

P.s. Sorry drivers, but eyes on the road!

Bluebella stops London traffic in Emerson Set

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TIGERLILY TAYLOR VALENTINES EDIT

With Cupid poking his cheeky head around the corner, we had a chat with our favourite girl Tigerlily Taylor, and face of Bluebella’s SS17 collection, to hear her thoughts on Valentine’s Day.

In regard to how seriously she takes the day itself, Tigerlily, who has been with model boyfriend Henry Pedro-Wright for over two years, said: “I think the idea of the occasion is silly but I do enjoy it. It's just another reason to do something special with your partner.” She added “I collect ridiculous cards and the Valentines ones are always the funniest”. 

While the plan for the day itself has yet to be decided, Tigerlily told us about her partner’s relaxed but romantic Valentine’s surprise last year. She said: “ my boyfriend bought champagne, lit candles and cooked me a roast at his flat. That was a really nice, cosy idea.”

But even a low-key Valentine’s day isn’t complete without a new piece of lingerie, according to Tigerlily, who said: “I love finding a new piece of lingerie for each year. It's always a surprise for him and finding the piece is fun for me.”

Having told us in the past that she loves the idea of buying lingerie for yourself and not just for your partner, Tigerlily stressed she is “a firm believer that your partner should make you feel sexy no matter what you are wearing.”

As the face of Bluebella’s SS17 collection, naturally we wanted to find out Tigerlily’s thoughts about the pieces she sported during the shoot. Tiger, a self-professed tomboy, said she likes that the designs are “elegant but not too girly for me” and loves how wearable they are.

She added: “ There are lots of strong, supportive lines in the designs  that make them comfortable and portray a sense of strength”. It’s this strength that we think Tigerlily, who is also a Muay Thai Kickboxer and high-achieving English Literature student, embodies herself - making her the perfect face of the collection.

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www.bluebella.com