Thursday, 24 November 2016

Bluebella's Gift Guide

It's that time of the year again - everyone is looking for the best and the most special gift to give. And what could be better or more special than Bluebella?!

We've got lingerie and nightwear for everyone so sit back, relax and find the perfect gift for your special someone.

The fashionistas in your life will want something that they will not only love, but will also be able to show off.
The gorgeous fabrics of Morgan, Cassia and Laine are made to be displayed, while Esme, Shiloh and Gia have delicate details that are a sensual addition to any outfit.

Looking for something flirty but delicate, that your friends will love? Look no further...
Our Georgia Chemise and Sephy Teddy are a perfect match for the girls that love the Nightwear as outerwear look.
Zoe and Jamie for that party friend that won't even bother going to bed at the end of a good night. What better way to spend it than in your new fave PJs?
And Reese and the Bow Back Knicker for the flirty and stylish friend.

The classy look will please all mums that look for both comfort and style in their nightwear.
Valentina, Odele and Sephy can be paired with the Valentina Bra and Brief for the complete look. Why not throw in a kimono? Because who doesn't love flowy sheer gorgeousness to wrap themselves in?!

These are for that special someone, for the daring ladies who will love wearing these sets as a treat to themselves.
Emerson in a delectable red for that pop of colour, or the Body Bow both make great gifts to them but also make them feel special. Nova is a classic, of course to be gifted as a set, each piece is as delectable as the previous one. Felicity and Coco bodies are perfect as outfit add ons that can be shown off.

For those of us who love to lounge in style; PJs are no longer boring and limited to a couple of options. Chemises such as Valentina, Etienne, Jessica and Ella stylishly wrap around you while giving you comfort. While Celeste and Claudia combine the comfort of the trousers with the on trend style of the shirt.

And of course don't forget to gift the most important person in your life. YOURSELF. Treat yourself to a stunning piece that will inspire others to gift you even more gorgeous Bluebella styles.
Something to add on to your classic Bluebella collection - grab the Peyton, Angelina or Caterina to compliment your other pieces.
Or go all out with Fleur, Ella or Emily. Perfect for lace detailing that will look gorgeous while wrapping around your body.
And if you are still unsure our Gifting Collection is here to help

Wednesday, 16 November 2016

Alisa Connan - our latest girl-crush

We are crushing on Alisa Connan. She has been with us through some of our most important shoots and campaigns and we could not be more excited to have her.

Alisa is known for her keen ability to ease even the most nervous personalities with an abundance of beauty and honesty in the moments that are created between her and the people she is photographing.
Born in Melbourne, she moved to London and worked for Rankin at his East London studio after graduating from the RMIT University. She has since worked with some of the biggest names in the industry; Rosamund Pike, Miranda Hart and Alicia Vikander are only some of the stars she has shot.
We wanted to offer you an exclusive glimpse into what it takes to create those special Bluebella moments that are key to our campaigns and to how we present our beautiful lingerie and nightwear. We interviewed Alisa exclusively to introduce you to one of the most exciting photographers on the London scene.

What would you say is your style? Who is your style icon?
Casual and relaxed with a few key pieces. In terms of an icon @DressLikeAMum is pretty awesome, she’s hilarious and has great style tips whether you’re a mum or not.

What do you like most about shooting lingerie?
I like to work with brands that have real women in mind and are not feeding into the hyper-sexualized imagery we often see where woman are seen as submissive.  My favorite images to shoot capture real moments that are powerful, intimate & sensual in the stories my team and I create.

What is your favourite image that you have ever shot?
Probably one of my daughter.

Who is your favourite celebrity to work with?
The shoot with Alicia Vikander for Blackbook Magazine was fun. It was her birthday so we got to have cake afterwards too.

What has been your favourite moment in your career so far?
It was a privilege to photograph Theresa May when she was Home Secretary; she’s an incredible woman.

What inspires you the most?
That’s a hard question as inspiration is everywhere! Richard Avedon’s American West series taken between 1979 – 1984 was probably the most influential for me as it was the first book that really made me inspired to shoot people in a real and moving way.  There is so much beauty in those images amongst the rawness of his subjects' lives.

As a photographer, and an artist, do you prefer to “capture the moment” or “create the moment”?
I’ll always be the one to ‘capture the moment’ but in order to do that a lot of work needs to happen before that moment can take place!

Working with lingerie can be quite difficult, making people comfortable in their own skin is something you do very well and it reflects in your images. How do you achieve this?
Thank you!  There are a lot of elements that help with this process.  It can be really daunting having your photograph taken and I always want the experience for the talent to be fun and enjoyable.  It’s a combination of having the right team, good creative direction and connecting with the person who is in front of my camera on the day.

The Be Strong Be Beautiful campaign is one of our favourite campaigns. It has been a very inspiring and empowering campaign both for us as a company and for our customers. What was your favourite part of that shoot?
Body confidence is an issue I’m passionate about and one of the reasons I was thrilled to be involved with this shoot. My favourite part of the shoot was talking to Bryony, Amber and Stef about their body confidence issues and how sport had helped them through that. It was inspiring to work with three very different body shapes – all of them loving the skin they were in.

We are quite well known for our MORE collection. It is obviously different to the industry standard in terms of sizing. Did this influence how you shot the images?
I approached the creative for the MORE range exactly the same as any other range I’ve shot for Bluebella.  For me, that was the point.  There is a huge chunk of the population that have DD+ bust sizes and in the past they have either had to go to old-fashioned stores to get good support but the bras look terrible or buy something that looks good but with no support.  It’s exciting there is now something fashion-led and supportive available.

At Bluebella we create lingerie for women, to empower them and make them feel amazing. Who is your photography for?
What a good question! It’s for lots of people I guess; the talent and team on the day to energize & inspire, the audience it finds after it’s gone to print & online which is varied depending on the shoot, and lastly it’s for me. It feeds my soul.

What would you say to women that put down lingerie as “not for them”?
I’d suggest picking a piece with a detail or strap that they would want the world to see. It’s incredible how powerful it feels to have your lingerie on show on.

What is your favourite Bluebella image that you have ever shot?
One of the shots from the AW16 campaign on the brick wall. We shot the entire day outside in December in the freezing cold – our model Eva was incredible.

I presume you have a wide collection of cameras; do you have one that you like shooting on the most?
My first professional camera was a Canon and I’ve stuck with them.

Who would you like to photograph the most if you could choose anyone?
Susan Sarandon, I love everything about who she is and what she does.

Tuesday, 1 November 2016

Introducing Tigerlily Taylor - The New Face of Bluebella

Daughter of the Queen drummer Roger Taylor and supermodel Deborah Leng, Tigerlily is already a society favourite, having graced the cover of Tatler and appearing regularly in Vogue. She is signed with Select Model Management and is currently in her third year studying English at The University of Sussex after attending Bedales School.

A natural rebel, she left home at 16, though she was always very studious. She said "I was such a horrible teenager - my poor parents. But despite switching schools, I was a nerdy student who got my homework in on time. I am working incredibly hard in my final year at uni and really want to get a First."

She loves being the new face of Bluebella “because they champion female empowerment and the designs have a unique and exciting aesthetic that is redefining sensuality”. She said "I love the idea of buying lingerie for yourself and not just for your partner. It is also incredibly wearable but very sexy, too."

She adores writing poetry and short stories, and may make a move into journalism in the future but ultimately dreams of writing a novel. To add to the cool factor of her famous family, Tigerlily’s brother Rufus is the drummer in the band The Darkness.

Tiger loves concerts and festivals and goes to Glasto and Secret Garden every year. She adores listening to David Bowie, Led Zeppelin and The Who, and it’s not just her taste in music that is rock’n’roll, her style is as well. Glam rock and grungy are key to her wardrobe.

Vogue described Tigerlily and her model boyfriend Henry Pedro-Wright, 24, as "London's coolest couple". They have been together two years and are happiest lying in bed eating pizza and watching box sets.

She said: "Henry has really calmed me down, but I am never getting married. I don't believe in the institution. It takes away all the romance and I would feel trapped."

With an edgy London vibe and recognisable from the party pages around the city’s social set, Tigerlily’s latest campaign reflects the confident, stylish statement made by our lingerie and nightwear designs.

Add to the mix that her latest obsession is Muay Thai kickboxing and you see why we just had to have Tigerlily as the face of Bluebella - smart and fearless, with an edgy street style that epitomises London cool.