BRIDAL LINGERIE - BLUEBELLA BRIDES

Bluebella X Brides

It’s steadily approaching the warmer weather of June, which means amongst other activities for delightful summer nights, wedding season is approaching! We're all fans of a summer wedding; garden parties, fizz cocktails and killer outfits, but for a few it means a chance to show their loved one just how much they mean to them. We believe one great way to do that is in the bedroom, which is why we’ve created some perfectly provocative pieces to accompany the big night, after the big day!

Bridal lingerie can be complicated, full of intricate buttons and more lace than the dress itself. Lots of us think we have to buy specialised garments that in all honesty are just going to come straight off. However no one bride is exactly the same; we all want different things from our lingerie, and a wedding is no exception!

New In Bridal - S/S18

Our new Spring/Summer '18 Collection has just launched and features some absolutely stunning new ivory pieces, perfect for the bride-to-be (or anyone, really)!

Valeria Open Cup Bra, Ivory

The gorgeous Gabriela Bra and High-waist Thong, Tigerlily Basque and Valeria Open Cup Bra and Brief are all brand new and are all utterly delicious.

Tigerlily Basque, Ivory

Gabriela Bra and High-waist Thong, Ivory

Our Bridal Collection ranges from such sensuous bras and basques as these to flirtatious harnesses to gorgeously simple sets with smooth lines and elegant full length chemises. Every woman is sure to find something that takes their fancy, and there are no fiddly buttons in sight - let's leave that for the dresses.

Bestselling Bridal - Continuity

Nova

As well as our New In Bridal pieces we have some gorgeous bestsellers that will most definitely take your fancy, often recognisable due to their Insta-fame. None take the biscuit in the Social stakes more so than Nova Bra, desired by almost every blogger (and bride) under the Instagram sun.

With an ivory spin to make it ready for the big day, the delightfully playful cut out nature of the Nova makes you feel cool, sassy and wildly sexy. Our pick would be the Nova Body or Nova Bra - something to make you feel a little bit naughty when making those steps towards your life-long partner.

Nova Bra, Ivory

Nova Bra and Closed Brief, Ivory

Emerson

As we've demonstrated above, for a wedding you can’t go wrong with beautiful ivory lingerie – a classic choice for the bride-to-be. Our Ivory Emerson range is perfect for the traditional bride who wants to be a little bit less conventional underneath the dress... Pair the Emerson Bra and Brief for an understated yet suggestive look in lace, or up your game with the Emerson Harness Brief which is just a little more adventurous. Perhaps one to be donned after the dress has come off, this lacy number is just the ticket to give a little more than they bargained for.

Emerson Bra, Suspender and Thong, Ivory

Emerson Bra and Harness Brief, Ivory

Emerson Bra and Thong, Ivory

Rose Dust Laura

If the standard white of a wedding is a bit too much for you, the flirty, playful Rose Dust pink of the Laura Collection is perfect for the bride who wants a little more support without losing any of the sex appeal. Slinky and elegant, the Laura Collection includes a Body, a Push-up, Balcony, or Soft Cup Bra, and features also a simple Suspender, which is not only seductive in its design but also offers a streamlined shape for practical use beneath the most special dress you’ll ever wear (see our Hosiery Blog).

Laura Push-up Bra, Suspender and Thong, Rose Dust

Laura Body, Rose Dust

Bargain-hunting Bride

Whilst the wedding industry is one of the biggest in the world - the UK spends on average around £10 billion a year on the special event - we can’t lie that we’re pretty keen on keeping our eyes open for a bargain, and there’s absolutely nothing wrong with that. The Lyra Bra and Thong in Rose Dust is not only pretty and delicate, but made with allover lace; the collection is decadent in all the right places. The best thing? No one would ever know just how good value it was…

Lyra Bra and Thong, Rose Dust

Look no further brides, Bluebella caters for all bridal tastes and wedding situations in one beautiful, affordable swoop. Check out the full Bridal collection now.

Chiffon Kimono, Ivory

AW17 - Behind the scenes at the shoot of our new collection!

Delving Behind the Scenes of our A/W17 Mood shoot

A mood shoot is important to a brand for so many reasons, but for us here at Bluebella it helps to determine the way the we move into the next fashion season, and because we’re a creatively collaborative bunch, we all have a say on how that goes.

Whilst some labels might keep this process a secret, you already know we’re not like that at Bluebella. We showed you last month how your favourite pieces go from drawing to design and now we’re taking you backstage on our most recent mood shoot, to see what really goes on behind the scenes. Each and every customer is just as important as the slightly crazy but surely creative hive mind here, and every purchase lets us know we must be doing something right.

“Fast paced and hectic, but fun and exhilarating” are four words the Bluebella team use to describe the atmosphere on set at our campaign shoots. Set up, shot and de rigged in the space of just one day, two mood shoots happen each year - one for Spring/Summer, one for Autumn/Winter. The shoot for our latest collection, our A/W17 mood shoot, was one of the busiest!

Behind the scenes with our amazing photographer Alisa Connan, one of our female team on set and model Juliette in Fern

This season we decided to shoot in a studio in Hackney – we love location shoots but we really wanted the collection to do the talking, paired with strong and simple poses. Also, instead of using just one model to gather the 14 stand alone shots needed, we instead used two. Why? Because despite the challenge, the contrast of the two girls forged a new look, a new direction and a whole new atmosphere than hasn’t been seen before! Both models were a dream, worked perfectly together and didn’t tire, an essential quality on such a busy day!

The Loft Studio in Hackney, where the magic happened...

Models Sarah and Juliette in Imogen Long Chemise and Lake Body

Also, we love a challenge, and pride ourselves on designs that embrace the female body and push boundaries at every corner and curvature. The latest collection is no exception - it takes the female form on a journey of unpredictable pleasure; and the new heights reached by the two models and the almost all-female team, from photographer to stylist to lighting technicians (totally wonderful, the lot of them), brought this into full force.

The stylist makes some last minute adjustments

Alisa makes selects

We did shots both together and individually with the models to create contrast and bring out the characters of each piece. We also shot on both a red and a grey background, to convey the two different drops within the collection. Hair and makeup was redone to match and mirror the split. The hair and makeup alone, done by dynamic duo Nikki and Lara, were so key that we decided to honour the processes with their own blogs – check them out!

A/W17 shot, using the rich red background of Drop Two - Sarah wear Wren Kimono and Trouser Set (Black/Rose Dust), available soon

Nikki Wolff, makeup extraordinaire, touching up makeup on set - head to our A/W17 makeup Blog for more

The background to the collection itself is what inspired the creative direction of the shoot. The red and grey backgrounds reflect the the fluidity and movement of the body as well as modern femininity, which is what we’re all about. Each fabric used in the new collection, such as chiffon, satin, mesh and lace create progressive pieces designed to mirror how the body feels, moves, and connects. In fact, our new collection is one of the most diverse we’ve ever designed, which probably comes down to the way we’ve grown and adapted to our customers needs, wants and desires. So it’s all thanks to you really! Here’s to the next one.

See the full collection here.

A/W17 Drop One - Karolina Bra and High-waist Suspender Thong and Karolina Basque and Thong

Watch the video below for further insight into the amazing day!

DARE TO BARE - OUR OXFORD CIRCUS SHOOT EXTRAVAGANZA

If you happened to find yourself around Oxford Circus first thing on Sunday morning, you might have witnessed a very unusual type of photoshoot... To celebrate the start of London Fashion Week and to show off our brand new collections, Bluebella teamed up with some of our very own Instagram and Facebook followers to shoot something new, exciting and, ultimately, special.

Ten of the girls posing in the middle of Oxford Circus

That’s right, we chose 18 of our beautiful followers with body confidence and perhaps a bit of a penchant for exhibitionism to come and take part in our stunt-turned-shoot by strutting their stuff across Oxford Circus’s busy roundabout, as though it were the most prestigious catwalk in fashion week. But whilst of course this was a great opportunity to show you all the new designs we’ve been furiously working on for the past few months, what we really wanted to do was show off the amazing women we’re lucky enough to have as fans!

We are continuously inspired by the way our Instagram followers take our pieces and run with them, showing off their individual and creative sense of style, and we wanted to bring that boldness into the public eye.

Nine of the girls posing in the middle of Oxford Circus

We used social media itself to cast for and find these 18 incredible women of all shapes, sizes and ages to show us off, and what ensued was the most inspiring of days. Real girls, each uniquely beautiful, and bubbling with what we like to call Bluebella attitude. Friendships were made as each of our girls pushed their boundaries and revelled in their spirited confidence. "The girls all supported each other and we embraced our diversity, our individual and collective beauty. We owned our fierceness and our confidence rocketed, both individually and together, and we all made a new set of sassy and inspiring female friends," said 26-year-old writer Deni, one of our models for the day.

Deni walking in catwalk fashion with the rest of the girls across Oxford Circus

Chilli-Rae, who works as a makeup artist, was the youngest to take part at just 18, and wanted to channel the empowering nature of Bluebella by participating, “I’ve loved Bluebella for a long time - it’s all about empowering women. It was a lot of fun and people’s reactions were great.” Of course it wasn’t without it’s nerve wracking times, as explained Lou, an actor from Stoke Newington and Pollie, a soon-to-be textiles student, who was encouraged by her mum to do something she originally thought would be a bit risky, or rather risque…

Chilli-Rae striking a pose for her individual shot in Maya Bra and Brief

Lou looking stunning for her individual shot in the Emerson set

But it wasn’t just talented ladies from the creative and performing arts who took part; Cheyanne, a 24 year old medical PA was one of the fierce ladies making London her catwalk. “I wanted to challenge my inner naughtiness.” She told us, “I was nervous but excited.” Carolina, an English student originally from Chile agreed; “I think it is a great way to show off the beautiful different shapes of the female body.”

Cheyanne, challenging her 'inner naughtiness' in the Emerson Strappy Body

Carolina in Octavia Bra, one of our brand new MORE DD+ ranges

And show off they did, but of course a shoot this big had its fair share of complications. Organising the logistics for 18 girls without modelling experience at one of the busiest crossings in central London takes a lot of planning. Scheduling casting calls on social, fielding and responding to all applications, arranging castings in the office for all those successful and then liaising with all 18 girls all the way up to the Sunday morning took a few months of planning, not to mention having the London Police rock up to ask for a license, which was resolved by posing for a photo with the girls!

Obligatory photo with the police, keeping a close eye on us

The Bluebella brand is all about modernity, strength, fashion and inclusivity, with the city of London our beating heart. We have a history of shoots demonstrating both our commitment to celebrating diversity in beauty and of celebrating the city around us, and although this may have been the boldest one yet, we’re just getting started and we dare you too! This Autumn we dare you to bare, to say no or say yes. Ask for more and never settle. Be loud, be proud and fight harder. We dare you to be strong, bold and beautiful, just like Bluebella.

Read more about the shoot and see more quotes from the models here!

The full video of the Dare to Bare shoot on Oxford Circus!

Alyssa: the gift that keeps on giving...

Alyssa, the open bra set that's taking the world by storm

Bringing you the risqué bra that captured the media’s imagination and turned a lot of heads earlier this year… Bluebella are delighted to announce that our bestselling ‘Body Bow’ Alyssa bra and brief set is back in stock - giftin’ you the chance to become a dreamy gift, be it for yourselves or a lucky someone.

Alyssa Open Bow Bra and Brief Set

Our Alyssa bra was so hotly discussed in the media that it led the Daily Mail to ask ‘Is this the most risque lingerie set EVER?’. The Alyssa bra caused such a sensation both in the press and in shopping trolleys globally, that we were struggling to keep up with its popularity.

So we’re feeling very pleased to be able to give any disappointed fans that didn’t manage to nab one on time the best gift of all… the news that the Alyssa bra set is back by popular demand!

The bra, which seductively unties like a ribbon-clad gift, also had TFL and black cab drivers across London extremely hot under the collar earlier this year when our adverts were considered too hot for the public-eye. We do understand that perhaps smokin’ ladies unwrapping their bras in the big city might have been more than just a little distracting to pedestrians and commuters…

Alyssa Open Bow Bra and Brief Set - ties are versatile

It didn’t stop our Alyssa bra from becoming a hit amongst not just the media but also Cupid’s Valentine’s gift-givers, after we launched it as our own special and seductive V-day gift to our gorgeous and adventurous fans. As it turned out, this Valentine’s we weren’t alone in wanting to forget about boring and cliched gifts and embrace the idea of ourselves as being the real gifts instead. We wanted to create a piece of fashionable lingerie that reflected this, and voila, the Alyssa bra was born.

Alyssa Open Bow Bra and Brief Set - ties are versatile

Our Alyssa bra, dubbed as bringing ‘burlesque to the bedroom’, allows its wearers to either wrap up or unwrap themselves as they please, in celebration of the fine gift of sweet feminine beauty. The delicate and supple chiffon fabric gives the bra a chic touch, making it the perfect way to teeter on the line between extraordinarily sexy and cheeky.

Alyssa Open Bow Bra and Brief Set - ties are versatile

So whether you choose to wear the Alyssa ‘Body Bow’ bra as a gift to yourself, or as a surprise gift for that special someone, you are sure to feel extremely sexy and sultry all wrapped up…or completely unwrapped. It’s up to you. But whichever way you decide, just remember that TFL have already confirmed that you will look traffic-stoppingly stunning.

What better gift could you want to give yourself?

Tiger's Glastonbury

Tigerlily Taylor, our girl on the ground at Glasto

Festival season is well under way, that much is true, but if a few of your friends have booked a whole week off work and seemed to be skulking out early doors there’s just one place they’ll be this week: Glastonbury. The festival of dreams, which takes place yearly on the Summer solstice, is taking place this week, and while your friends might just be starting their adventure, most of the crew will have been there since Monday morning.

 Almost a town in itself, Glastonbury is so big it’s almost impossible to see all of it, even if you return year after year, but that doesn’t matter. Finding yourself lost in the music of the Piano Bar or caught up in the energy the headliners bring to the Pyramid Stage makes the festival an experience in itself. Once you go, you go forever and that seems to be the case too for the delightful Tigerlily Taylor, the Bluebella babe who rates Glastonbury as her all-time favourite place to festival this summer.

Tiger in the Solitaire Body

 Who are you most looking forward to seeing play?

I am really excited to see Foo Fighters again, I have seen them so many times but they are always awesome.

Also at Glastonbury: Toots and the Maytals, Chic, Afriquoi, The Flamings Lips, Goldie, DJ Shadow... I'm sure there are many more that I can't think of right now.

 Hottest up and coming band?

The Darkness!

 Best festival for food?

I literally eat trash all weekend at festivals so I'm not too fussed about overpriced festival food! Although I did have a really good ostrich burger at Isle of Wight festival last year.

 Best festival for fashion?

I generally wear very comfortable clothes, a lot of tracksuits, shorts and t-shirts but I am looking forward to incorporating some sexy Bluebella lingerie into my outfits this year. Glastonbury is probably the maddest in terms of outfits.

Tiger in Gia Bra

 Top tip for festival season?

Always carry wet wipes, hand sanitiser, a disposable camera and water. Carry a small backpack.

 Your festival style would be described as….

Casual, comfortable, but this year I am going to step up my outfit game a little.

Tiger in the Leopard Nova Bra and Black Jamie T-Shirt

 If you ran your own festival the headline act would be…

TLC (I heard that T-Boz and Chilli just had a reunion in London), Freddie Gibbs, Action Bronson, Lil Ugly Mane, MF Doom, Wu Tang Clan, Led Zeppelin would be amazing. I have always wanted to see Rage Against the Machine, Blink 182 and Red Hot Chilli Peppers as well... that's a hard one. Too many to narrow down!

 Favourite Glastonbury memory?

Seeing Wu Tang Clan in 2011 and The Who last year with my boyfriend.

 Camp or glamp?

Camp... but glamp if someone threw a teepee my way.

 Your Glastonbury happy place?

The Rabbit Hole. It's very secret and always full of amazing music, friends and family

Tiger in Solitaire Body

 Tigerlily is a dream at creating the perfect festival look, but packing needn’t be that hard! Although Glasto is renowned for being muddy, the weather looks scorching this weekend so it’s best to pack as little as possible, and what’s lighter than a bit of lovely lingerie? Check out Bluebella for the perfect cheeky bralettes, bodies and chemises to take your wardrobe game from 1 to 100.

 Happy festivaling gorgey gang!

Tiger in Gia Bra

Tiger in Solitaire Body

Check out www.bluebella.com

Love Your Legs in our Italian Hosiery

Bluebella's Italian Hosiery - only the best for your legs

To celebrate the wondrousness of Bluebella X Italian yarns we take a little look into the family owned manufacturer we trust with our own hosiery - Gizeta Calze.

The Italian standard when it comes to fashion is known globally as one of excellence, quality and sophistication. From powerful fashion houses such as Dolce and Gabbana to the infiltration of leather soled shoes that we’re inclined to associate with the cobbled streets of Milan, Italy is just the place to go when you think of quality - and hosiery is no exception!

Bluebella's Lace-topped Stockings - Black

It's for this very reason that we produce our hosiery exclusively with Gizeta Calze, a family owned manufacturing company that has been operating since 1975. The company was created due to a merging of families with a long history and deep understanding of the art of making hosiery, and that knowledge has only gone from strength to strength.

Whereas those of us familiar with the stories of Robin Hood and the idea of men in tights will know they’ve been a thing spanning centuries, in reality we didn’t see what we consider modern hosiery come into play until the 1920s, where they became a fashion item made of silk or rayon, for the ladies who could afford such an item. It was the 1940s and the production of nylon that really saw tights and stockings become a widespread commodity as an undergarment to provide warmth and, well, a little modesty. 

Aside from its very pragmatic uses, however, hosiery has also become a staple of fashion and continues to help dictate trends. Whether it be purposeful ladders to coincide with the punk scene, bright coloured patterns of the bohemians, or the placement of seams as a hark back to the rockabilly style of the 50s, hosiery still has the power to make or break an outfit, and should be treated with the utmost respect.

Bluebella's Back-seam Stockings

But to gain respect from ones’ hold ups and stockings they must be made with love and care, which is why we trust the 100 direct employees of Gizete Calze and their background of Italian craftsmanship with our hosiery. Located in three separate buildings in the heart of Italy, the company is responsible for every step of the manufacturing process, including checking the standard of every item that leaves the building.

Gizeta Calze

Further, where social responsibility is seeping more and more into our lives and has an impact on the choices we make, we think it’s incredibly important to invest in companies who share the same outlook, and Gizete Calze's high investment in renewable energy furthers our own investment in them.

This is just one of the many positive aspects of this charming company in the country considered the fashion capital of quality - we also love Gizeta Calze because at the end of the day they make amazing garments that continue to be classic and timeless, whilst still at the forefront of fashion.

Bluebella Hosiery

Bluebella is all about sensual sexuality and empowerment of women and our hosiery ticks all of these boxes. From hold ups to stockings and whether they’re for use exclusively in the bedroom or secretly under a summer dress, you can be safe in the knowledge that they’re made with care, made with quality, and made to make you feel amazing.

Emerson and Plain-topped Stockings

Check Bluebella site - www.bluebella.com

Leopard Nova - Get your claws out!

The delightfully delicate and yet still deliciously playful Nova Bra has been one of our best sellers since its inception, and so we decided to do things a little differently and imitate the prowess of a big cat with our new Leopard Print Nova collection!

In the spirit of all things wild we tasked ourselves with uncovering the secret to giving in to your animal instincts and being a jungle cat in the sheets…

How to be an animal in the bedroom

Getting down to business can be a bit nerve wracking; whether it’s with a partner you’ve known for years or a new addition to your bedroom, we’re constantly being told what’s hot and what’s not between the sheets. But to celebrate the launch of the eagerly anticipated Leopard Print Nova collection, we decided to do a little research of our own into how to put your best leg forward in the bedroom to bring out the little animal inside. Spoiler alert: it’s all about confidence!

Immerse yourself in the world of sex

And no, by this we don’t mean making your debut into adult film. One of the best ways to exude confidence when it comes to getting down to business is to be comfortable with the world of sex, which due to many things some of us can get a bit weird about. In an age where women are breaking free of the conditioning that we should be shy, modest and virginal, reading a collection of articles about sex or even picking up a copy of Fifty Shades is one way to get comfy with it, and that will show in your private life.

Focus on your breathing

Mindfulness and structured breathing works for more than just yoga, and can really help you relax and pursue the pleasure when getting down to it. We all know that relaxation is key when it comes to enjoying yourself, and stress can really dampen the mood. Some experts even swear by rhythmic breathing as the secret to an intense orgasm. Apparently there’s no formula to getting it right, the trick is to be aware of your breaths and use them to your advantage. We’ll be taking notes on that...

Talk about it with friends

Similarly to reading about it online, it’s important to remove the stigma and taboo surrounding sex, and there is absolutely nothing wrong with having a healthy sex life. Getting into a conversation with your best friends about the realities of love making can really help you open up and understand your own body in comparison to others, which in turn only helps you out when getting busy. Most of the time we have a fear that what we’re up to might be wrong, or that we’re weird in some way, but by chatting openly to those you feel comfortable around we all come to realise that we’re all great in our unique way, and the things we feel weird about might not be that weird at all!

Dress up

One of the sure-fire ways to make yourself feel super confident and sexy as hell is to dress the part, and that is where we come in. Whether you feel like wearing something girly and flirty with not too much effort, or fancy going all out, harness style, we have something for everyone onsite. The trick here is not to delve too far into the deep end but find something that makes you feel good, first and foremost. The rest, as they say, is confidence.

And of course, to really bring out your animalistic side go wild with the new Leopard Print Nova set, available now!

Check out our site:
www.bluebella.com