COOL BRITANNIA -Behind the scenes of our AW16 photoshoot

Delve into what happens behind the scenes...

 

Hi there, it's Emily here, founder of Bluebella. I want to share with you what's been going on lately at Bluebella HQ!

Bluebella's AW16 photoshoot was all the way back in December, and having designed what we feel was our most gorgeously amazing collection to date - we wanted to get even more ambitious in how we created imagery to accompany it.

A brainstorm by the Bluebella team determined that we wanted to create imagery that embodied two things. Firstly - the organic inspiration behind the collection: watch out for beautiful new prints, unusual trims and geometric new fabrics that mirror the beauty of nature whilst reflecting the modernity at the heart of Bluebella. Secondly, we wanted to capture the directional, strong and cosmopolitan heart of Bluebella that is deeply rooted in the city we all love the very best - London.                                                                                             

Sadly for our brave model, the idea that hatched from our creative little minds was to set our imagery on the windswept and wintery banks of the Thames. We loved the idea of an urban beach with a cityscape in the background, of bare trees creating organic shapes that reflect the collection with a touch of winter sun creating beautifully crisp silhouettes.

Amazingly, the British weather held up and we were blessed with a cold but sunny day which we maximised with a super early start. Our vision was brought to life by the fabulous all-female team who we adore working with. Having now worked together on so many shoots we - as usual - worked calmly and harmoniously together with lots of laughs in between. And with nice hot cups of tea and coffee on tap!

Alisa our photographer, furry hood firmly up, captured stunning moments and turned the wintery light into the most beautiful scenes. And our model, the extraordinarily professional and lovely Eva kept smiling right until the last shot despite the freezing temperatures, whilst the dynamic duo of Nikki and Lara somehow managed to keep hair and make-up in check despite the unforgiving winds.

                                                     

Our only disappointment? That you'd have to wait until now to see the results! But fear not, the wait is over and the collection is available for order on site now!

Looking back on the final edit in the office, I feel immensely proud of the Bluebella team for bringing such a creative and inspiring collection to life! We celebrated with gin & tonics and bubbly at our Christmas party the other night!

New Season - Bluebella Inspired by Nature...

We could not wait any longer to show you our gorgeous new season… so many beautiful styles are now on our site to make you feel fabulous.

 When thinking about this season, here at Bluebella HQ, we wanted something that would tie femininity and nature together in beautiful lingerie pieces.

The new collection was inspired by the cold breeze of an Autumn morning and the softness of the falling leaves. We thought about the most enchanting aspects of nature and created beautiful lingerie and nightwear pieces, that will be a timeless addition to your wardrobe.

Fresh autumn air inspired the Valentina – a collection as timeless as autumn. The rose dust edging is the perfect representation of the last bits of colour of the season and a delicate nod to femininity.

The delicate light of dusk in winter made us create some of our favourite lace pieces.

The Emily, Esme and Odele sets are perfect when worn for a fabulous winter night. Be it to show them off or as a delicate detail of your favourite outfit.

As the new seasons roll around, your body will need that extra bit of love. Treat yourself to fabulous piece like Fleur or Gia for the perfect combination of lace and subtlety for when winter jumpers get a bit too much.

Shop now for your perfect Autumn Bluebella look.

Best Things About Bestival

Bluebella Loves Bestival

Our current competition is all about BESTIVAL! We're giving one lucky winner a pair of weekend camping tickets - just simply enter here. Not that you needed any persuasion, but we thought we'd put together our favourite things of Bestival and why we think you'll love it just as much as we do... Good luck! 

Awesome Line-Up

The line-up as usual is incredible with an eclectic mix of artists including Years & Years, Major Lazer, Hot Chip, Fatboy Slim, Carl Cox plus many more. With hundreds more to mention, it's set to be an incredible weekend catering for all music tastes - from established DJs to underground bands, you'll definitely find something for you!

The Atmosphere

Bestival has earned a reputation as one of the most fun and liberating festivals around, and you'll totally see why when you get there. Its energy is incredible and everyone is super friendly. There's so much more than just the music too - amazing food, comedy and crafts mean that there's so much to do that will keep everyone occupied. 

Not All About The Music

The festival offers a whole range of comedy, crafts and lots of weird and wonderful stuff to get your teeth into. The infamous Chuckle Brothers are hosting their very own show, there's hot tubs, yoga and even an underwear UV glow party (yep you read that right). 

Food

Food is a pretty big thing for us so we want our festivals to provide the very best in street food... and boy, will you be treated at Bestival! From coffee campers and craft ale bars to the chocolate kitchen and a dedicated pop-up to local produce, you literally can get anything your tastebuds desire. Yummy!

Find out more about the festival over on www.bestival.net and don't hang about entering out competition! 

The Best Beauty Festival Looks

Festival Beauty

We love a good festival! And even more, we love dressing up and getting ready for a festival. We've spent the summer admiring some of the hottest beauty looks around and thought we'd put together some of our fave looks so you have some inspo for the rest of the festival season. From stand-out bloggers (we LOVE Sophie's style, above) to MUA tips, where will your festival beauty looks take you?

Team the Gia with dazzling blue lips and hair just like Sophie Richardson and you have yourself an super stand-out festival look in no time. If your hair isn't actually dyed, you can grab temporary glitter and colour sprays and you instantly have different hair by the day... a colour for each festival we say!

Fashion blogger Saranda Reci looks gorgeous in the Aria and cut-off denim. Channel her Boho-chic look by keeping make-up simple but adding accessories to your hair. A slick of nude lipstick will do just the trick!

Nothing says festival ready like a good set of rings and on-point nails! We love blogger Em Sheldon's look - her perfect pink nails are a great way to bring about some femininity to your festival look. Her rings are her own brand called LVNDR and we love them!

When the sun beats down whilst your dancing... there's probably nothing better! Make sure you keep cool and chic by keeping your hair out of your face. We love In The Frow's gorgeous and full ponytail and oversized sunnies - an easy way to look super stylish! 

All this talk about festivals, have you heard about our exclusive Bluebella Loves competition? We've got a pair of Weekend Camping Tickets for Bestival to give away to one lucky winner! All you have to do is sign up to our mailing list to enter, it takes no time at all! 

www.bluebella.com