Monday, 27 March 2017

100k followers on Bluebella's Instagram, wow!

Bluebella has reached 100k followers on Instagram! Thanks to all of you!

Nowadays, everyone you know has an Instagram account, and who can blame them? The platform has become the go-to place to share selfies, landscapes or anything beautiful with the world, and as a result the fashion industry has jumped on board and made it a must have for fashion brands and bloggers.
Scrolling through your news feed you’re no doubt inundated with pictures of beautiful sunsets, stylish people and must-have clothes to boot, and the rise of the Instagram blogger means that the social media platform is consistently used as a mood board for lifestyle and fashion trends!
So, to celebrate you, and Bluebella reaching 100k followers on Instagram, we’ve compiled a list of some of our favourite Instagram posts, post-ers and collaborations from @bluebellaofficial

Collaborating with Nyané!
Bluebella Blogger - @nyanelebajoa
One of our go-to gals for all things Instagram, the digital influencer-come-style blogger- come-fashion designer, Nyané Lebajoa (@nyanelebajoa) is one of our favourite Instagrammers of the moment. A big Bluebella fan, she constantly rocks some of our favourite pieces, styling them with her own flair and pastel coloured hair. Integrating the Berlin style, where she currently lives, with her native London attitude, this babe is one to watch out for on the catwalks, both as a model and a designer. We would know, seeing as Nyané and Bluebella will be collaborating on a design story, coming soon!
In the meantime, check out some of her favourite pieces on the Bluebella site or via Instagram.

Bluebella babe Jessica Fang

If you’re a fan of us on Insta already then the name Jessica Fang (@jessicafang) will be ringing a lot of bells, a consistent lover of ours (and vice versa!) this girl is all about the accessories, so she definitely knows that the best accessory anyone can have is a great lingerie collection! Big winners for Jessica are our Nova and Emerson styles, the hottest Bras out there, particularly when teamed with body jewellery, this summer’s top fashion statement.

Gifting it up with Nova

We love being able to give back and be a little generous to remind you all just how important you are to us (especially when we’re about to reach 100k!), and so we did, showcasing one of our favourite pieces. The Nova is our most coveted item, so it’s no wonder you lovely followers commented in your thousands to be in with the chance of winning £100 worth of Bluebella vouchers. We love each and every one of you, so make sure you stay tuned to our Instagram to have the chance of winning some more gorgey pieces in the future.

Fierce face of Bluebella Tigerlily Taylor

Being the daughter of Queen drummer Roger Taylor and supermodel Deborah Leng, the incredible beauty Tigerlily Taylor becoming the face of Bluebella was a big deal for us, and one we were so happy to share with you on all of our social media platforms! A classic mix between a rebel and incredibly studious, the recently graduated Tigerlily has made a name for herself in her own way. Determined to graduate with a First, this hardworking woman and advocate for female empowerment is show stopping as the face of Bluebella, and we couldn’t be more proud.

With so many beautiful women posting pictures of our lingerie every day, it’s hard to see why we wouldn’t love Instagram! The fact is we’ve had an amazing time so far keeping you all up to date and giving you sneak peeks into the Bluebella world, and this is just the beginning. From Nyané’s collab to more fabulous giveaways, we can’t wait for you to see what we have in store for the future - here’s to the next 100K!
Keep up to date with all things Bluebella and follow us on our Instagram @bluebellaofficial, if you don't already.
We love you all.

Visit Bluebella website -

Thursday, 16 March 2017

Changing Shape of Women

How has the average woman changed since the 60’s?

If we consider what beauty ideals and standards were back in the 1950s, the blonde bombshell that was Marilyn Monroe takes centre stage. During the height of cinema in the decade, she was widely regarded the most famous movie star in the world, and her penchant for fashion, lingerie, and Chanel no 5 made her figure one of the most covetable. Yet, apart from her incredibly tiny 22-inch waist, her body type and measurements were much more similar to the average size of women today. Standing at 5'5 with a 36D bust, she was widely different to the average woman of 1957, as discovered in a report by Bluebella.

In the last 60 years, the quintessential British woman has grown 3 inches, gained a stone and has increased her bra size from a 34B to a 36DD. Although many runway models and advertisements might suggest that the average woman is a small size 8, in reality, the report found that Ms. Average in the UK is actually a size 16. She also lives a much healthier lifestyle; she is likely to exercise at least twice a week and will consume 2,300 calories a day compared to the 1,800 calories consumed on average 60 years ago. Modern culture's emphasis on health and fitness, as well as women having the freedom to live their lives however they please, means we're looking much more like Kim Kardashian in 2017, arguably the Marilyn of our time.

Changing Shape of Women

Speaking to Emily Bendell, Bluebella's chief executive, it seems the dramatic shift in size, shape, and lifestyle of the average woman has had an effect on the fashion industry, "she has changed from being quite petite to [having] a much more fuller figured silhouette which has presented real challenges for designers and lingerie brands."

But our bodies are not the only things that have caused the fashion industry to grow; the invention of the washing machine as well as women entering the workforce and having their own disposable income has altered spending habits on clothes and fashion. Compared to an average £10 weekly wage in 1957, an average wage nowadays would be placed at around £530, and she will devote 30% more of her income to her wardrobe as a result. "This is reflected in the size of her lingerie collection, which is twice the size of a 1950s woman,” Emily says, “she now has an average of 12 bras compared to just six in the 1950s.”

“Today's women see lingerie and nightwear as fashion crossover pieces, a trend not seen back in the 1950s,” continues Emily. “At Bluebella we are creating lingerie and nightwear collections to reflect this changing body shape from stylishly chic everyday pieces to show-stopping provocative items designed to inspire and empower.”

So we're taller, healthier and apparently much bustier, but how else have our bodies changed? According to the report, whilst Marilyn Monroe was the biggest movie star of her time, and Jennifer Lawrence is notably ours, brunette beauty Natalie Wood was a lot closer to the national average. In 1957, the average-sized British woman was 5ft 2ins tall, weighed 9stone 10lbs, had size 3 feet and wore a dress size 12, with a slim waist of 28 inches. Her life expectancy was also capped at 68, while luckily women these days now grace 83 on average. We're also sporting much larger feet at size 6 (to balance out our new found height) and our waist is at a 34 to match a size 16 average.

Changing Shape of Women - Natalie WoodChanging Shape of Women - Kim Kardashian
             Natalie Wood in 1957                                    Kim Kardashian

So from Marilyn Monroe to Jennifer Lawrence and Kim Kardashian, the extraordinary ways our bodies have changed encompass a wide range of sizes and shapes that are all undeniably sexy. Bluebella has adapted to the changing shape of modern women by creating MORE by Bluebella for the fuller busted woman, bringing its design ethos to the DD-G cup market.

How we lived in 1957

1 Just 33% of households had a washing machine
2 Only 10% of homes had a telephone
3 Average wage was £10 a week
4 Life expectancy was just 68 years for men and 71 for women
5 Biggest female movie star in the world was Marilyn Monroe

How we live in 2017

1 78% of us have smartphones
2 Average wage is £530
3 Life expectancy for men is 79 years and 83 years for women
4 Biggest movie star in the world is Jennifer Lawrence
5 98% of homes have a washing machine

Visit Official Bluebella website here:

Wednesday, 8 March 2017

International Women's Day - #BeBoldForChange

For some of us lucky enough to live in societies and cities dedicated to striving for equality, gender bias can at times be an almost invisible struggle. Powerful confident women are in our place of work, amongst our friends and in our professional networks. Much progress seems to have been made.

And yet… the gender pay gap in the UK remains at 7% for women without children and leaps to a staggering 21% for those with children and recent figures suggest 1 in 5 women in will at some point in their lives experience sexual assault. The Everyday Sexism Project has highlighted the casual sexism that infiltrates most areas of our society and we have been dismayed to witness the sexist rhetoric displayed recently at the highest level of global politics. And for many women around the world the most basic human rights are still denied based on gender alone.

International Women's Day means different things to different people, but the global focus is on equality and a celebration of women and all their achievements.

Throughout ancient and modern history, women have collaborated and lead purposeful action to redress inequality in the hope of a better future for their communities, children and themselves. Whether through bold well-documented action or through humble resistance that never made it into the history books, women have and continue to unite for equality.
International Women's Day

The Bluebella Team taking part in the #TiedTogether campaign – the movement by the fashion industry in support of solidarity, unity and inclusiveness

Along the way, as part of this almighty struggle one particularly powerful and effective movement brought lasting and significant change. The Suffragette movement began in the early 1900s and forged a globally united community that worked together in hope and action for equality. It was the Suffragettes who started International Women's Day, with the first officially named "lnternational Women's Day" event held in 1911.

To this day, International Women's Day continues to be a powerful platform globally that unifies tenacity and drives action for gender parity, while celebrating the social, cultural, economic and political achievements of women.

Here we find out how some of our favourite women feel about being a woman in 2017 and what they have pledged for International Women’s Day

Tigerlily Taylor - International Women's Day
Tigerlily Taylor is Daughter of the Queen drummer Roger Taylor and supermodel Deborah Leng, Tigerlily is already a society favourite, having graced the cover of Tatler and appearing regularly in Vogue.

Who is your inspirational woman?

My mother. She raised my siblings and I as a single mother and is, and has always been the strongest, most unique and independent woman I know.

How do you feel about being a woman in 2017?

Fantastic. The women I surround myself with are smart, strong individuals who are not afraid to voice their opinions; I feel blessed to have the privilege of their company. Due to certain changes recently made in Western society which have unfortunately provided ignorant, prejudiced people with a platform, we must be particularly cautious of the perpetuation of hate and alienation. However, having observed the protests happening around the world I have felt an immense sense of pride and love towards the human race as the extraordinary power of solidarity continues to be exhibited by brave, compassionate individuals.

Due to certain recent changes, we must be particularly cautious of the perpetuation of hate and alienation. Hold your own sisters! Together we are an irrepressible force.

Stef Paralympian - International Women's Day

Stef Reid is a 5-time World Record holder and has won medals at the last three Paralympic Games and took home a silver medal from Rio 2016. She was also the first British amputee to model at London Fashion Week.

Who is your inspirational woman?

I am inspired by my mum and my sister.  They take risks, they fight back when life gets tough, and they love fiercely even when it is hard.

How do you feel about being a woman in 2017?

I love being a woman.  Never before has there been so much opportunity. Sometimes I feel the weight of responsibility of having such choice and freedom.  It is important to me that I use it well

International Women's Day
Emily looks after Bluebella’s production process from initial concept to final design samples. She also creatively curates our social media platforms. Emily boasts 32 tattoos and is a particularly talented doodler. 

Who is your inspirational woman?

Annie Lennox is not only a hugely talented musician but an ardent social and political activity, particularly for children and women. She is an example of someone on a platform really using her position and her audience for positive change.

How do you feel about being a woman in 2017?

It is both a distressing and an empowering feeling. I am more aware of gender bias than I have been at any other point in my life and have seen this bias be flouted in the political sphere and actively embraced. However I have also seen women (and men too, of course) come together against this to form a powerful sense of community and spirit. This weekend, for instance, I was at CARE’s Women’s March over Tower Bridge, in recognition of IWD. It was an amazing thing to be part of, and Annie Lennox was there! Plus I’m lucky enough to be surrounded by some totally kickass women, without whom life, frankly, would be V dull

International Women's Day
Karolina looks after Bluebella’s much loved web community from customer care to social media as well as generally organising us all! Karolina is known for her fast-changing rainbow coloured locks, love of chick flicks and feminist literature.

Who is your inspirational woman?

Deborah Frances-White - She's a business woman and a comedian. She makes it okay to make mistakes while also helping women to achieve their goals in feminism, comedy and business. She is also absolutely hilarious.

How do you feel about being a woman in 2017?

It feels more exhausting than ever before, but it also feels more important than ever before.
International Women's Day
Ally looks after our fabulous wholesale accounts, there is nothing she loves more than making a Bluebella stockist happy with a slick delivery. Ally is the lucky owner of an incredibly cheerful disposition which brings good cheer wherever she may go. 

Who is your inspirational woman?

For always smiling, being utterly selfless and bringing all the laughs no matter what adversity she faces; my ever-resilient nan.

How do you feel about being a woman in 2017?

As a woman in 2017 I feel eternally grateful to be surrounded by friends and family who continue to support and encourage me on a daily basis and have never believed there should be limits on what I can achieve because of my gender. Equality often feels a long way off these days, so in the interim I'm giving thanks for those already showing respect and love to the women in their lives!
International Women's Day