Tuesday, 21 November 2017

Bluebella's Christmas Gift Guide - your Christmas all tied up

Bluebella Christmas Guide

It’s farewell fall and welcome winter, meaning Christmas is fast approaching! Christmas gift shopping can be overwhelming, which is why we’re here to help. Here at Bluebella, we have Christmas all wrapped up with our exclusive Bluebella Gift guide! Give the gift of Bluebella, and make someone in your life feel ultra sexy and confident in our pieces designed to embrace sensuality and flatter every figure.
Go ahead, and find your Gift inspo here, handily separated out into useful categories…
Mums will love our Claudia Shirt and Trouser Set in cream. With soft satin and contrasting black piping, this timeless loungewear set inspired by Coco Chanel is the perfect way for mum to wind down in style.

We also love our Isabella Cami and Short Insignia Blue Set for mum. A flattering cut with delicate lace gives a fluid shape, whilst the satin crossed back straps accentuate the shoulders. This beautiful blue jewel tone complements every complexion, whilst the soft satin falls effortlessly against the skin.

Looking for something that’s pure class? Both the Roma Shirt and Trouser Set and Wren Kimono and Trouser Set (available in either Black satin with Rose Dust piping or Rose Dust satin with Black piping) are the height of sophistication and perfect for mums swanning around on Christmas Day!
See the full collection for Mum here.
Our Kara Shirt and Short set makes the ideal loungewear set for sis. The soft black viscose shirt and short, with contrasting Rose Dust piping, is effortlessly chic and perfect for relaxing.

After something a little more outdoorsy? Our Rae Bodysuit is bang on trend with stylish fishnet and a plunging neckline designed to enhance the silhouette. Your sister will love this versatile piece which can easily be paired with jeans and heels for an evening look!

Anna Cami and Trouser Set is another loungewear set sis’ll adore. The simple yet chic design in a flattering deep jewel tone blue is designed to be worn as a relaxed fit. We also recommend our Lily Teddy in Black, the soft chiffon is gorgeous to wear, while narrow multiple shoulder straps accentuate the back, and sit softly on the skin.

Featuring beautiful semi-sheer chiffon with opulent eyelash trim, our Penelope PJ is elegant and comfortable. A softly flowing leg and added lace panels accentuate and flatter. Your sister will never want to take it off!
See the full collection for Sister here.
For a special someone in your life, a flirty provocative gift is always fun. As the ultimate gift, give them our All Wrapped up Body Bow in a deep red, turning them into the perfect present. Win win. Fancy seeing them wrapped up but can’t quite picture them in the Body Bow? We have just the thing! The Alyssa Bra and Brief Set in a festive red has open cups and wide chiffon ties that can be fashioned into a bow in multiple ways, whilst the matching brief has a cheeky cut out and a softly tied fixed bow.

We also love our Imogen Short Chemise; this seductive piece is the perfect bedroom staple, with delicate lace embellishment, as well as a gorgeous low back and open detailing.
Our Pandora Harness Brief in black is another perfect gift for that someone special. With soft provocative velvet strapping, this seductive piece is perfect paired with the Pandora Bra, or worn alone…

Another versatile little piece is our Natalia Body in Red. This festive number has proved hugely popular and was voted number 1 by Marie Claire! Delicate lace embraces the body whilst a plunging back and neckline compliment and accentuate. A soft satin bow at the neck ties the piece together.

Our stunning bondage-inspired Karolina Basque is another gift they’ll love to wear for you. Soft boning enhances and hugs the silhouette, whilst flattering wide strapping draws the eye inwards.
And we simply cannot ignore our Nova Bra in Black. One of our most popular styles (and utterly gorgeous), you will most commonly find this piece all over Instagram! Treat your lover to a gift you’ll both love – a million Instagrammers can’t be wrong…
See the full collection for Lover here.

Looking for something on trend and stylish to treat your friends? Our Lake Body is a beautiful semi-sheer piece with delicate floral embellishment that effortlessly hugs the body and makes a stunning gift!
Abigail Short and Shirt set is another of our stunning nightwear pieces that pays homage to Coco Chanel. Delicate black piping and a black contrast bow add modernity to this classic pyjama look, in soft satin in a darling blush pink.

On-trend wide fishnet and Rose Dust mesh make our Fern Soft Bra another wardrobe staple your BFF will adore. A halter neck enhances the shoulders and is designed to be seen.
Our Tilly Gifting Knicker is a great stocking filler for your pals. Inspired by Parisian decadence, this flirty little lace number is embellished with gold threading to create a luxurious feel. Soft satin ribbons accentuate the hips and flatter every figure. This seductive brief is also accompanied by a delicate bag, perfect for gifting!

Look no further than our Beau PJs in an all over contrast lip print. The shirt and matching trouser were made for Christmas lounging and you’ll find nothing more delicious.
See the full collection for BFF here.

Looking for the perfect gift within a certain price bracket? We got you!
For that under-£20 sweet spot why not try our Karolina Thong, one of our best sellers and rightly so. This chic, classic mesh design is easy to mix and match with, making it a versatile little number.

If you’re looking for something a little flirtier we suggest our Crystal Nipple Tassels in a seasonal red or gorgeous black. These burlesque-inspired tassels are the perfect way to shimmy and seduce or just to add a little fun to the bedroom.
See the full collection by Price here.
Not quite sure of their size? Our easy-sized suggestions are perfect for you.
Lyra Bra’s soft cup and delicate under band makes this seductive piece easy to fit, and extremely comfortable to wear, whilst still being gorgeous! Its delicate eyelash trim with double strap shoulder detail creates a luxurious feel that will take them from day to night.

The wide eyelash lace and soft semi-sheer chiffon of our stunning Penelope Cami and Trouser makes this another perfect option for that easy-sized gift.

Our sophisticated Sicily Waspie is a stunning must-have for any wardrobe. Boning flatters while the luxurious satin bow lends a decadent feel to this piece; the simple shape of this piece makes it easy to size.
And of course our extensive Hosiery collection is a very easy option, with a delicious range of Stockings and Hold-ups in one size.
See the full collection for Easy-Sized here.

Our contemporary and bold Lia Bra with cut-out detail is the perfect lingerie gift. This enticing Bra has stunning cups with daring cut outs and can be paired with the gorgeous Lia Brief. Worn together they create a bold lingerie look that they’ll love.
We love the Emerson Bra! This seductive piece is an ideal lingerie gift - directional strapping and open lace cups combine to create an alluring and intricate design. Love this piece? Take a look at the other beautiful pieces in this collection.

Another great addition to any lingerie collection is our Francesca Bra. Mesh panels with delicate geometric lace accentuate and shape in perfect measure. Match with the Francesca Suspender and Open Brief for a modern chic look that is sure to wow them.

And of course we can’t forget about our stunning Nova Bra in Black, the supreme seductive piece that can be worn with our Nova Suspender and Thong to complete the look. Intricate guipure detailing on the open cup seduces and inspires.
See the full collection for Lingerie here.
We recommend our stunning Roma Shirt and Trouser set. This timeless loungewear piece is perfect for a loved one to wind down in style. The set comes in an exclusive delicate blue fan print inspired by art deco and is designed to flatter every complexion.

We also adore our Wren Kimono and Trouser Set. This set screams sophistication, with a gentle wrap-around Kimono top; a classy and chic set that everyone will love!

Sadie Cami and Short is the perfect versatile nightwear set. This stunning piece, with soft drape fabric, mesh panel inserts and an adjustable halter neck, can also be worn as outerwear. Slightly fluted shorts create a relaxed fit, whilst an added elasticated waist makes this set both chic and comfy.
See the full collection for Nightwear  here.
Often at Christmas, you get so caught up finding the perfect gifts for others that you forget to treat yourself! So go ahead and indulge with some of our picks to make YOU feel feminine and flirty this holiday.
Treat yourself to our gorgeous Marina Bra and Thong. Veiled in a flirty eyelash lace, this underwired bra is the perfect treat. The delicate thong has matching eyelash lace which sits delicately along the waistline, flattering the figure, whilst the semi-sheer mesh creates a romantic look.

Our Karolina Bra and Thong is another way to treat yourself this Christmas. Inspired by bondage, this caged mesh bra with softly boned cups carefully enhances and gives shape. The matching thong is another one of our best sellers, the bold straps and alluring mesh creating a modern lingerie look.
Looking for something V chic? Our Heidi Bra and Thong is a dreamy set to treat yourself to. A delicate dusty rose satin is contrasted with stunning black binding and intricate floral applique detail. This beautiful bra is designed to enhance your cleavage while the soft satin thong completes this look, with the twin strap detail furthering the magic.

Our Natalia Body in Black is the perfect way to show yourself some love this season. Also available in a festive red, this stunning lace body caresses the figure. A deep plunging neckline and scooped back elongate the torso, creating an overall irresistible look.
Go ahead, and treat yourself to something you know you’ll love this Christmas.
See the full collection for Self-Indulgence here.
 Often even loved ones can be tricky to shop for, which is why we also offer our fabulous Gift Cards! This is the perfect way to give the gift of Bluebella to someone you love without having to settle on sizing or style. Simply choose the value you want and forward it to the lucky recipient, it really is that easy!

 No time to wrap? No problem! Here at Bluebella we’ve got you covered with our stylish Gift Wrapping service, available now. We’ll gently wrap your gift in delicate Bluebella tissue paper and complete with an elegant Bluebella box to protect your purchases and wow your recipient! As an extra touch, you can even add your own special personalised message. So have yourself a stress-free Christmas and leave everything to us!

 Still deciding? Browse the Gifting section on our website for more ideas and inspiration. 
 Merry Christmas you gorgeous lot!

Check out www.bluebella.com

Tuesday, 19 September 2017

AW17 - Behind the scenes at the shoot of our new collection!

Delving Behind the Scenes of our A/W17 Mood shoot

A mood shoot is important to a brand for so many reasons, but for us here at Bluebella it helps to determine the way the we move into the next fashion season, and because we’re a creatively collaborative bunch, we all have a say on how that goes.
Whilst some labels might keep this process a secret, you already know we’re not like that at Bluebella. We showed you last month how your favourite pieces go from drawing to design and now we’re taking you backstage on our most recent mood shoot, to see what really goes on behind the scenes. Each and every customer is just as important as the slightly crazy but surely creative hive mind here, and every purchase lets us know we must be doing something right.
“Fast paced and hectic, but fun and exhilarating” are four words the Bluebella team use to describe the atmosphere on set at our campaign shoots. Set up, shot and de rigged in the space of just one day, two mood shoots happen each year - one for Spring/Summer, one for Autumn/Winter. The shoot for our latest collection, our A/W17 mood shoot, was one of the busiest!
Bluebella autumn winter 2017 mood campaign shoot collection behind the scenes fern bra and brief rose dust and black fishnet
Behind the scenes with our amazing photographer Alisa Connan, one of our female team on set and model Juliette in Fern
This season we decided to shoot in a studio in Hackney – we love location shoots but we really wanted the collection to do the talking, paired with strong and simple poses. Also, instead of using just one model to gather the 14 stand alone shots needed, we instead used two. Why? Because despite the challenge, the contrast of the two girls forged a new look, a new direction and a whole new atmosphere than hasn’t been seen before! Both models were a dream, worked perfectly together and didn’t tire, an essential quality on such a busy day!
The Loft Studio in Hackney, where the magic happened...
Bluebella autumn winter 2017 mood campaign shoot collection behind the scenes imogen long chemise and lake body
Models Sarah and Juliette in Imogen Long Chemise and Lake Body
Also, we love a challenge, and pride ourselves on designs that embrace the female body and push boundaries at every corner and curvature. The latest collection is no exception - it takes the female form on a journey of unpredictable pleasure; and the new heights reached by the two models and the almost all-female team, from photographer to stylist to lighting technicians (totally wonderful, the lot of them), brought this into full force.
Bluebella autumn winter 2017 mood campaign shoot collection behind the scenes
Bluebella autumn winter 2017 mood campaign shoot collection behind the scenes
We did shots both together and individually with the models to create contrast and bring out the characters of each piece. We also shot on both a red and a grey background, to convey the two different drops within the collection. Hair and makeup was redone to match and mirror the split. The hair and makeup alone, done by dynamic duo Nikki and Lara, were so key that we decided to honour the processes with their own blogs – check them out!
Bluebella autumn winter 2017 mood campaign shoot collection behind the scenes wren kimono trouser set black
A/W17 shot, using the rich red background of Drop Two - Sarah wear Wren Kimono and Trouser Set (Black/Rose Dust), available soon
Bluebella autumn winter 2017 mood campaign shoot collection behind the scenes makeup
Nikki Wolff, makeup extraordinaire, touching up makeup on set - head to our A/W17 makeup Blog for more
The background to the collection itself is what inspired the creative direction of the shoot. The red and grey backgrounds reflect the the fluidity and movement of the body as well as modern femininity, which is what we’re all about. Each fabric used in the new collection, such as chiffon, satin, mesh and lace create progressive pieces designed to mirror how the body feels, moves, and connects. In fact, our new collection is one of the most diverse we’ve ever designed, which probably comes down to the way we’ve grown and adapted to our customers needs, wants and desires. So it’s all thanks to you really! Here’s to the next one.
See the full collection here.
Bluebella autumn winter 2017 mood campaign shoot collection behind the scenes karolina bra high-wait suspender thong basque and thong black
Watch the video below for further insight into the amazing day!

Thursday, 14 September 2017


If you happened to find yourself around Oxford Circus first thing on Sunday morning, you might have witnessed a very unusual type of photoshoot... To celebrate the start of London Fashion Week and to show off our brand new collections, Bluebella teamed up with some of our very own Instagram and Facebook followers to shoot something new, exciting and, ultimately, special.
Bluebella Dare to Bare Oxford Circus shoot
That’s right, we chose 18 of our beautiful followers with body confidence and perhaps a bit of a penchant for exhibitionism to come and take part in our stunt-turned-shoot by strutting their stuff across Oxford Circus’s busy roundabout, as though it were the most prestigious catwalk in fashion week. But whilst of course this was a great opportunity to show you all the new designs we’ve been furiously working on for the past few months, what we really wanted to do was show off the amazing women we’re lucky enough to have as fans!
We are continuously inspired by the way our Instagram followers take our pieces and run with them, showing off their individual and creative sense of style, and we wanted to bring that boldness into the public eye.
Bluebella Dare to Bare Oxford Circus shoot
We used social media itself to cast for and find these 18 incredible women of all shapes, sizes and ages to show us off, and what ensued was the most inspiring of days. Real girls, each uniquely beautiful, and bubbling with what we like to call Bluebella attitude. Friendships were made as each of our girls pushed their boundaries and revelled in their spirited confidence. "The girls all supported each other and we embraced our diversity, our individual and collective beauty. We owned our fierceness and our confidence rocketed, both individually and together, and we all made a new set of sassy and inspiring female friends," said 26-year-old writer Deni, one of our models for the day.
Bluebella Dare to Bare Oxford Circus shoot for London Fashion Week LWF
Chilli-Rae, who works as a makeup artist, was the youngest to take part at just 18, and wanted to channel the empowering nature of Bluebella by participating, “I’ve loved Bluebella for a long time - it’s all about empowering women. It was a lot of fun and people’s reactions were great.” Of course it wasn’t without it’s nerve wracking times, as explained Lou, an actor from Stoke Newington and Pollie, a soon-to-be textiles student, who was encouraged by her mum to do something she originally thought would be a bit risky, or rather risque…
Bluebella Dare to Bare Oxford Circus shoot for London Fashion Week LWF Maya Bra brief Lingerie
Bluebella Dare to Bare Oxford Circus shoot for London Fashion Week LWF Emerson Bra Suspender Thong Lingerie
But it wasn’t just talented ladies from the creative and performing arts who took part; Cheyanne, a 24 year old medical PA was one of the fierce ladies making London her catwalk. “I wanted to challenge my inner naughtiness.” She told us, “I was nervous but excited.” Carolina, an English student originally from Chile agreed; “I think it is a great way to show off the beautiful different shapes of the female body.”
Bluebella Dare to Bare Oxford Circus shoot for London Fashion Week LWF Emerson Strappy Body Lingerie
Bluebella Dare to Bare Oxford Circus shoot for London Fashion Week LWF Octavia Bra Lingerie
And show off they did, but of course a shoot this big had its fair share of complications. Organising the logistics for 18 girls without modelling experience at one of the busiest crossings in central London takes a lot of planning. Scheduling casting calls on social, fielding and responding to all applications, arranging castings in the office for all those successful and then liaising with all 18 girls all the way up to the Sunday morning took a few months of planning, not to mention having the London Police rock up to ask for a license, which was resolved by posing for a photo with the girls!
Bluebella Dare to Bare Oxford Circus shoot for London Fashion Week LWF
The Bluebella brand is all about modernity, strength, fashion and inclusivity, with the city of London our beating heart. We have a history of shoots demonstrating both our commitment to celebrating diversity in beauty and of celebrating the city around us, and although this may have been the boldest one yet, we’re just getting started and we dare you too! This Autumn we dare you to bare, to say no or say yes. Ask for more and never settle. Be loud, be proud and fight harder. We dare you to be strong, bold and beautiful, just like Bluebella.
Read more about the shoot and see more quotes from the models here!

Wednesday, 2 August 2017

Blondies - Hell's Angels

Blonde Ambition

 Introducing the Coyotes of the East: Rochelle, Verity and Sharmaine - the smokin’ hot Aussie sister-trio and masterminds behind London’s Blondies Bar. As regular haunt of bikers, rockers, and Homerton’s finest, we couldn’t resist the chance to park up our own motors out front for a leather-clad shoot with these rock’n’roll queens in their favourite Bluebella pieces.
It was then only right to end with a chat over our best poisons and hear the fiery tale behind this hot demon dive bar from the Hell’s Angels themselves…

Whose idea was it to start the bar? 
Rochelle: In the beginning it was really spur of the moment. I mean, we had always joked about opening our own place, but none of us knew it would happen so soon or in this country. It was running a bar or creating a band! I’m glad the bar won over. 
Verity: It all started as a joke one morning over coffee with Sharmaine and I. We took Rochelle out for breakfast the next morning and told her the exciting news. She thought we must be joking, but the next week we had managed to scrape together our small amount of savings and put a deposit down on a space. Then came the fun part about trying to figure out how the hell we were gonna make this work!

How did it go at the start and how is it now?
Sharmaine: It took us a while to get the keys to the building, which was a blessing in disguise, as there was a whole lot of stuff we didn't know about opening a venue. From planning proposals and licenses. But we managed to pull it all together by the skin of our teeth.
Verity: We've all worked really hard and can breathe a little easier now. I'm really proud of my sisters and can see what we are able to create together.

What’s your highlight? What do you dislike?
Verity: Definitely being able to do this together is the main highlight, and the fact that people have been so supportive. It's been a massive challenge, but we wouldn't change it. 
Sharmaine: Being able to spend time with my family and feeling like we've accomplished something together, that we've created something from scratch. It can be quite a stressful situation but Verity somehow manages to keep it all under control.

What’s it like to work with your sisters?
Rochelle: We all have our strengths. We try to remember to give each other support and allow each other to be in control of the roles we are best at.
Sharmaine: It's nice to have someone with different ideas to bounce off, and to know that even if we disagree, we will be there for each other in the end.

Bluebella Lingerie Beatrix Bandeau Bra Black, Milla Body and Etienne Body
Blondies sisters in Milla Body, Beatrix Bandeau Bra and Etienne Body

How would you describe each other?
Sharmaine: Verity as the life of the party, but with the biggest heart and always wanting everyone to have the best time - I wouldn't trust anyone else running the show. Rochelle is a little ball of joy and the hardest worker I know.

Verity: Rochelle is the most positive and lovely person I've met. She never stops working or giving the most amazing advice. She's our rock. Sharmaine is lovey and creative and is our little pocket rocket. Passionate and always smiling.

Bluebella Lingerie Etienne Body Black
How would you describe the bar?
Verity: Most people call it a 'Dive Bar', and that’s not something we shy away from. It was a DIY project. We all worked tirelessly to get it off the ground and had to hit the ground running by the time we got the keys, so we had no time to waste. We knew we were working with a very small budget so did most of it ourselves, from building the bar to cementing the back yard to learning how to plaster walls on 'YouTube'. It was a really special time.
Sharmaine designed the space and Rochelle is our illustrator who created our imagery which ended up on T-shirts, beer cans and some merch, with more designs on the way.
Rochelle: We throw fun parties with bands and generally have a great time. Most weekends you can find us behind the bar dancing around and passing out tequila shots.

                Best band? Night you’ve thrown?
Verity: Our friends own a Denim Label called 'Burd's. They launched their new collection at a pop up store in Redchurch St. and threw a mega after party at the bar. All our friends rode down with their motorbikes and lined them up out the front. Our mates's metal band 'Deadwound' played. Somehow there was a mosh pit and people crowd surfing and back flipping on the ceiling, which is crazy being that we are so small.
Rochelle: Yeh I agree. It was amazing. Hotel Radio were there to live stream the whole thing. I think you can find it somewhere on their website.

Bluebella Lingerie Emerson Bra Black
 What song fills the dance floor?
 Verity: It really depends what night we have on, but I'm gonna say any Drake is still a floor filler.

Signature drink?
Rochelle: We make a Rum Punch which has pretty much become our signature. Really fruity but not too sweet. And it's got some Jamaican rum inside, so not missing any of that kick!
Sharmaine: The margaritas are my fave.

What do you think of London? Favourite area?
 Verity: I love that it gives you the space to do the things you want to achieve, but you have to work hard. I've met so many amazing people who also push to achieve their goals. It's hard for sure, and it’s gonna try and find your weaknesses. But you gotta push through, keep trying, and try to believe in yourself.
 Geographically I really love the landscape and when you drive through the countryside. But I also love our little bubble in the East. Clissold Park or any of the parks in the summer are really nice. But usually on the weekends you'd find us at our friend’s cafe 'I Will Kill Again' in Homerton. They make the most amazing food. Vegan options like you've never seen. 
 Shamaine: I've been here for 7 years and I've moved around a lot. London is an amazing city with amazing opportunities. I've met some incredible people and managed to travel and see things I wouldn't have if I'd stayed back in OZ.

                Favourite Bluebella pieces and why?
 Sharmaine: The Nova Bra Leopard is my favourite piece. Not only does it look nice, it fits really well too. 
 Verity: My fave piece is the Beatrix Basque. It's sexy and can definitely be used under jeans on a night out.

Bluebella Lingerie Emerson Bra, Aria Body, Nova Bra Leopard and Jamie Fishnet T-Shirt Black
Blondies sisters in Aria Body, Nova Bra Leopard and Emerson Bra Black

Thoughts on Bluebella as a brand?
 Sharmaine: It's so beautiful, amazing quality, and something different than other brands I've seen recently. 
 Rochelle: It was really amazing to get involved with Bluebella. The lingerie is gorgeous. We always get excited to collaborate with other amazing females.

Bluebella Lingerie Milla Body
Milla Body

 What inspiring and fabulous ladies! We could not agree more. Not to mention that the drop dead gorgeous trio look absolutely smokin’ in Bluebella ’n’ leathers… is there anything they can’t do!?
 Guess you better jump on your bikes and head on down to Blondies Bar and visit these cool cats before the neighbours complain...

Written by Stephanie Stapleton

Check out www.bluebella.com