Join Our Conversation This Summer...
During this incredible summer of sport, we have launched a very exciting campaign called #BeStrongBeBeautiful to start a conversation around strength and beauty.
We have teamed up with three amazing athletes to celebrate the strong female form and to hopefully encourage women of all abilities to feel confident in enjoying sport and be proud of their bodies. As Emma Watson discussed in her ‘He for She’ campaign, too many girls and women are still inhibited from following their sporting dreams due to perceived opinion around a strong female form not looking feminine. The biggest misconception is that female athletes are tomboys, their physical strength makes them unfeminine, they don’t fit into the mould of ‘the pretty girl’.
We want to teach girls that femininity does not indicate weakness, just as masculinity does not equal strength. We believe that every woman, whether she’s a fitness fanatic, a once-a-week gym goer or looking to simply start a sporting hobby, should have the confidence to work her body how she wants and be proud of her inner and outer strength.
We're proud to have worked with three incredibly inspirational women on this campaign, who are all expected to be stars of the summer - Amber Hill, Stefanie Reid and Bryony Shaw. All of them have been on their own personal journeys in regards to their bodies, confidence and strength and want to encourage women of all ages to enjoy sport and be proud of their bodies.
#BeStrongBeBeautiful is all about taking control and having the confidence to build the body you want to build, regardless of outdated ideas about femininity and muscularity. Over the next few weeks, we'll be discussing the campaign on our social media platforms and we want you to join in the conversation too! For exclusive behind the scenes footage, one-to-one interviews and much more, head over to our dedicated page now!
Our favourite babe of Instagram, Nyane Lebajoa, is a huge fan of Bluebella and has picked out lots of her summer favourites including our new
The dramatic design of the Ines was one of our favourites for AW15 and we're excited to introduce our updated colourway for the summer season. The 
If you're a fan of the Nova, our most Instagrammed product *ever*, then you'll love the contemporary addition of the 
The winner and chosen friend will be guests at the elegant, 5* boutique Ampersand Hotel in Kensington, one of the capital's most exclusive areas. This beautifully restored Victorian treasure is a luxurious hideaway, set near London's museum mile meaning you'll only be a stone's throw away from some of the best culture spots in the world. It's also well located for Harrods and shopping in the renowned areas of Knightsbridge and Chelsea's Kings Road.
The winner will also get two tickets to one of this summer's most sought-after exhibitions, 'Undressed: A Brief History of Underwear' and we think it's the perfect prize for any lingerie lovers like us! Exploring our relationship with lingerie over the decades, it's a fascinating journey through history in one of London's most prestigious museums, the Victoria & Albert. Loved by the likes of Vogue, The Guardian and many more fashion editors, it has had heaps of amazing reviews and really is the place to be for any underwear advocates!
Of course, no prize would be complete without a Bluebella treat too! What would a weekend away be without some lovely Bluebella lingerie to pack? That's why we're also giving the lucky winner £250 to spend on Bluebella! Treat yourself to our fashion-forward lingerie collections or indulge in some seriously seductive nightwear pieces... the choice is all yours!
Are you a Bluebella fan and think your mum would be too? Don't worry, we're not all about romantic lingerie gifts! We have some perfect gift ideas to introduce your mum to this Mothering Sunday, especially in our range of exclusive Nightwear. For a stylish and comfortable way to lounge around, why not treat her to the 
We love nothing more than a good Sunday brunch and especially of the alcoholic kind. Big breakfasts have taken a whole new steam in the past year, mainly revolving around prosecco-filled late brunches with lots of gorgeous pancakes, eggs and avocado. Mothering Sunday is the perfect excuse to show your mum just how times have changed. For a glamorous but not too expensive Sunday spot, head to London's 
Mothering Sunday is the perfect opportunity to do a spot of culture and Vogue's new exhibition at the National Portrait Gallery is a must for any fashion fans. Vogue 100: A Century of Style is running until Sunday 22nd May to celebrate the iconic publication's centenary year and what better way to celebrate your mum by taking her through the fashion trends she'll remember growing up? Celebrating the best photographers and stylish contributors, the exhibition weaves through the decades and you will both not be left disappointed. Get further information 
Still stuck for ideas? If your mum isn't a Pyjama wearer, then we also have a gorgeous range of beautiful chemises that are bound to make your mum smile next Sunday. Taking lounging around to a whole other level, a stylish chemise will make your mum feel like relaxing is also a serious style statement. Our new 
Know your loved one is a Bluebella fan but not sure what to go for?
There will be no qualms if you opt for a Bluebella classic and our firm
favourites come in the form of the 
Time to slip into something a little more comfortable? Spoiling your
other half with a sumptuous treat to make bedtime even more enticing is a
perfect gift that she's sure to treasure. Sexy AND stylish, our
exclusive range of PJs, chemises, dresses and camisoles are designed to
make her feel beautiful on the inside and look stunning on the outside.
The 
There's nothing quite like giving a little surprise of sheer seduction
to fizz up the festive frivolity to its hottest level this Christmas...
and our range of playful accessories are just the trick for that.
Whether you want to tantalise with tie-ups, cover up with eye masks or
play with harnesses, we have a wide range to suit whatever tricks you
have up your sleeve. The stylish yet chic 
Now if you have chosen your Bluebella treat, don't get hot and bothered
with the sizing! It's easy if you follow our tips. Some of our styles
are measured in the standard 32B, 34B way so if you pick a bra that is
sized this way, the easiest thing to do is have a peek in her lingerie
drawer. Check out her newest additions and see what size they are -
voila, there is your answer! If you know her dress measurements but
still not sure what size to get, check out our sizing guide 