Alyssa: the gift that keeps on giving...

Alyssa, the open bra set that's taking the world by storm

Bringing you the risqué bra that captured the media’s imagination and turned a lot of heads earlier this year… Bluebella are delighted to announce that our bestselling ‘Body Bow’ Alyssa bra and brief set is back in stock - giftin’ you the chance to become a dreamy gift, be it for yourselves or a lucky someone.

Alyssa Open Bow Bra and Brief Set

Our Alyssa bra was so hotly discussed in the media that it led the Daily Mail to ask ‘Is this the most risque lingerie set EVER?’. The Alyssa bra caused such a sensation both in the press and in shopping trolleys globally, that we were struggling to keep up with its popularity.

So we’re feeling very pleased to be able to give any disappointed fans that didn’t manage to nab one on time the best gift of all… the news that the Alyssa bra set is back by popular demand!

The bra, which seductively unties like a ribbon-clad gift, also had TFL and black cab drivers across London extremely hot under the collar earlier this year when our adverts were considered too hot for the public-eye. We do understand that perhaps smokin’ ladies unwrapping their bras in the big city might have been more than just a little distracting to pedestrians and commuters…

Alyssa Open Bow Bra and Brief Set - ties are versatile

It didn’t stop our Alyssa bra from becoming a hit amongst not just the media but also Cupid’s Valentine’s gift-givers, after we launched it as our own special and seductive V-day gift to our gorgeous and adventurous fans. As it turned out, this Valentine’s we weren’t alone in wanting to forget about boring and cliched gifts and embrace the idea of ourselves as being the real gifts instead. We wanted to create a piece of fashionable lingerie that reflected this, and voila, the Alyssa bra was born.

Alyssa Open Bow Bra and Brief Set - ties are versatile

Our Alyssa bra, dubbed as bringing ‘burlesque to the bedroom’, allows its wearers to either wrap up or unwrap themselves as they please, in celebration of the fine gift of sweet feminine beauty. The delicate and supple chiffon fabric gives the bra a chic touch, making it the perfect way to teeter on the line between extraordinarily sexy and cheeky.

Alyssa Open Bow Bra and Brief Set - ties are versatile

So whether you choose to wear the Alyssa ‘Body Bow’ bra as a gift to yourself, or as a surprise gift for that special someone, you are sure to feel extremely sexy and sultry all wrapped up…or completely unwrapped. It’s up to you. But whichever way you decide, just remember that TFL have already confirmed that you will look traffic-stoppingly stunning.

What better gift could you want to give yourself?

Bluebella's Coachella Chica - Ashley James

Festival season has begun with the infamous sun-drenched fash' fest in the Californian heat, and we had our very own Coachella chica on the scene!

One half of Bittersweet DJs, presenter and ex-MIC star Ashley James was hand in hand with Bluebella throughout the craziness of the Coachella ride.

We caught up with Ashley between the likes of Drake and Kendrick Lamar on how she built her DJ career plus her hot tips for summer's hottest beats. Soak it in like the California heat and prepare to impress your friends with your music mastery...!

Get your hands in the air for the Tara Bra and Brief

How did you get into DJing?

I've always been passionate about music, and controlling of the music at any house parties I went to, so I took some lessons and found my favourite hobby. I now DJ as a duo with my best friend and fellow presenter Charlotte de Carle under the name BitterSweet DJs.

What kind of tunes do you spin?

I'm really into hip hop, r&b, and grime, both new and old, from Missy Elliot, to J Hus and Giggs. It depends on the crowd though, I tend to vibe off the audience, so every gig is different. 

What’s it like working with your best mate?

It's a dream! I can't believe our hobby has turned into a job and we get to travel the world together.

Wild and free at Joshua Tree in the Milla Body

What’s been your best gig ever?

I always remember our first gig as a duo in our local pub. No one danced but it was such a scary and big milestone for us. Also the Global Gift Gala is a highlight. Most recently we played in the Teatro in Madrid to a crowd including Eva Longoria; it's the second time the Teatro has been used for a private event, the first was for the Queen!

What’s been your worst gig ever?

Well, there has been gigs where we've turned up and the equipment hasn't worked! But honestly I don't think you can have a bad gig in terms of experience as you just learn and get better. 

What’s your top tip for this summer’s hottest track?

I'm a huge fan of the Calvin Harris track with Migos and Frank Ocean. I listen to it over and over! 

Who is your favourite DJ?

Charlotte of course! No, in all seriousness I'm in awe of loads of DJs. Calvin Harris and Chase & Status are both legendary live. 

Which festivals will you be visiting this summer?

Well I'm currently writing this from Coachella, which is one that's been on my bucket list for years. Glastonbury and Wireless are definitely happening this year - Wireless is literally my dream lineup. And we're going out to Fresh Island Festival in Croatia!

Palm trees, lights and Jamie Tee - we got Coachella on lock down

Any advice for budding bedroom DJs out there?

Just keep practicing and put your mixes online as you never know who might listen! Don't be afraid to take jobs where you can get them (even in your local pub), as the more you put yourself out there the most likely you are to get booked!

Enjoying the calm before the storm in Isabella Chemise

Check out our site:
www.bluebella.com

COOL BRITANNIA -Behind the scenes of our AW16 photoshoot

Delve into what happens behind the scenes...

 

Hi there, it's Emily here, founder of Bluebella. I want to share with you what's been going on lately at Bluebella HQ!

Bluebella's AW16 photoshoot was all the way back in December, and having designed what we feel was our most gorgeously amazing collection to date - we wanted to get even more ambitious in how we created imagery to accompany it.

A brainstorm by the Bluebella team determined that we wanted to create imagery that embodied two things. Firstly - the organic inspiration behind the collection: watch out for beautiful new prints, unusual trims and geometric new fabrics that mirror the beauty of nature whilst reflecting the modernity at the heart of Bluebella. Secondly, we wanted to capture the directional, strong and cosmopolitan heart of Bluebella that is deeply rooted in the city we all love the very best - London.                                                                                             

Sadly for our brave model, the idea that hatched from our creative little minds was to set our imagery on the windswept and wintery banks of the Thames. We loved the idea of an urban beach with a cityscape in the background, of bare trees creating organic shapes that reflect the collection with a touch of winter sun creating beautifully crisp silhouettes.

Amazingly, the British weather held up and we were blessed with a cold but sunny day which we maximised with a super early start. Our vision was brought to life by the fabulous all-female team who we adore working with. Having now worked together on so many shoots we - as usual - worked calmly and harmoniously together with lots of laughs in between. And with nice hot cups of tea and coffee on tap!

Alisa our photographer, furry hood firmly up, captured stunning moments and turned the wintery light into the most beautiful scenes. And our model, the extraordinarily professional and lovely Eva kept smiling right until the last shot despite the freezing temperatures, whilst the dynamic duo of Nikki and Lara somehow managed to keep hair and make-up in check despite the unforgiving winds.

                                                     

Our only disappointment? That you'd have to wait until now to see the results! But fear not, the wait is over and the collection is available for order on site now!

Looking back on the final edit in the office, I feel immensely proud of the Bluebella team for bringing such a creative and inspiring collection to life! We celebrated with gin & tonics and bubbly at our Christmas party the other night!