Delving Behind the Scenes of our A/W17 Mood shoot
A mood shoot is important to a brand for so many reasons, but for us here at Bluebella it helps to determine the way the we move into the next fashion season, and because we’re a creatively collaborative bunch, we all have a say on how that goes.
Whilst some labels might keep this process a secret, you already know we’re not like that at Bluebella. We showed you last month how your favourite pieces go from drawing to design and now we’re taking you backstage on our most recent mood shoot, to see what really goes on behind the scenes. Each and every customer is just as important as the slightly crazy but surely creative hive mind here, and every purchase lets us know we must be doing something right.
“Fast paced and hectic, but fun and exhilarating” are four words the Bluebella team use to describe the atmosphere on set at our campaign shoots. Set up, shot and de rigged in the space of just one day, two mood shoots happen each year - one for Spring/Summer, one for Autumn/Winter. The shoot for our latest collection, our A/W17 mood shoot, was one of the busiest!
Behind the scenes with our amazing photographer Alisa Connan, one of our female team on set and model Juliette in Fern
This season we decided to shoot in a studio in Hackney – we love location shoots but we really wanted the collection to do the talking, paired with strong and simple poses. Also, instead of using just one model to gather the 14 stand alone shots needed, we instead used two. Why? Because despite the challenge, the contrast of the two girls forged a new look, a new direction and a whole new atmosphere than hasn’t been seen before! Both models were a dream, worked perfectly together and didn’t tire, an essential quality on such a busy day!
The Loft Studio in Hackney, where the magic happened...
Models Sarah and Juliette in Imogen Long Chemise and Lake Body
Also, we love a challenge, and pride ourselves on designs that embrace the female body and push boundaries at every corner and curvature. The latest collection is no exception - it takes the female form on a journey of unpredictable pleasure; and the new heights reached by the two models and the almost all-female team, from photographer to stylist to lighting technicians (totally wonderful, the lot of them), brought this into full force.
We did shots both together and individually with the models to create contrast and bring out the characters of each piece. We also shot on both a red and a grey background, to convey the two different drops within the collection. Hair and makeup was redone to match and mirror the split. The hair and makeup alone, done by dynamic duo Nikki and Lara, were so key that we decided to honour the processes with their own blogs – check them out!
A/W17 shot, using the rich red background of Drop Two - Sarah wear Wren Kimono and Trouser Set (Black/Rose Dust), available soon
Nikki Wolff, makeup extraordinaire, touching up makeup on set - head to our A/W17 makeup Blog for more
The background to the collection itself is what inspired the creative direction of the shoot. The red and grey backgrounds reflect the the fluidity and movement of the body as well as modern femininity, which is what we’re all about. Each fabric used in the new collection, such as chiffon, satin, mesh and lace create progressive pieces designed to mirror how the body feels, moves, and connects. In fact, our new collection is one of the most diverse we’ve ever designed, which probably comes down to the way we’ve grown and adapted to our customers needs, wants and desires. So it’s all thanks to you really! Here’s to the next one.
See the full collection here.
Watch the video below for further insight into the amazing day!
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