LESSONS IN LOOKING GOOD - BLUEBELLA X DIGIN STUDENT SURVEY

84% of students have 'special' lingerie they save for dating

We all love lingerie, but we were all students once. We conducted a survey of 3290 of them in order to understand what they like and how to make them fall in love with Bluebella.

Eight out of ten students have 'special' lingerie they save for dating, according to a new survey. And more than two-thirds of students (68%) wear this 'occasion' lingerie when they go on a first date with a new partner.

Two-thirds of students (66%) reckon black is by far the sexiest colour for lingerie, followed by red (21%), other colours (7%) and white (5%).

The average female student owns between 16-30 pairs of knickers, picked by almost half of respondents (48%). Around one in six (15%) own between 31-45 pairs and 10% have more than 45 pairs. Just over a quarter (27%) own under 15 pairs.

The results come from a new survey of 3,290 students that we conducted with the help of Digin, who provide welcome boxes for UK students.

We found that students from Cambridge University were most likely to have special lingerie, followed by Southampton, Sussex, East Anglia and Manchester Universities. 

The survey showed that 84% of students have 'special occasion' underwear whereas only 16% don't have any at all.

29% of student always wear special underwear on a first date, 39% sometimes do it and only 32% make no extra effort with lingerie when they are seeing someone new.

Our CEO Emily Bendell said: "It's great that lingerie is an important part of many students' wardrobes and 84% have 'occasion' lingerie that they save for someone special. Our key message is to wear fabulous lingerie every day for yourself to feel amazing - never save anything for best. I set up Bluebella shortly after leaving Oxford and have never looked back. We've always been particularly popular with students. I like to think that this is because I created Bluebella for the younger me. I can remember the struggle to find great lingerie when you were living on a student's income. Students want to look great and gain the inner body confidence that great lingerie can give them"