LAST WEEK WAS OUR AW16 PHOTOSHOOT...
Delve into what happens behind the scenes...
Hi there, it's Emily here, founded of Bluebella. I want to share with you what's been going on lately at Bluebella HQ!
A brainstorm by the Bluebella team determined that we wanted to create imagery that embodied two things. Firstly - the organic inspiration behind the collection: watch out for beautiful new prints, unusual trims and geometric new fabrics that mirror the beauty of nature whilst reflecting the modernity at the heart of Bluebella. Secondly, we wanted to capture the directional, strong and cosmopolitan heart of Bluebella that is deeply rooted in the city we all love the very best - London.
Amazingly, the British weather held up and we were blessed with a cold but sunny day which we maximised with a super early start. Our vision was brought to life by the fabulous all-female team who we adore working with. Having now worked together on so many shoots we - as usual - worked calmly and harmoniously together with lots of laughs in between. And with nice hot cups of tea and coffee on tap!
Looking back on the final edit in the office, I feel immensely proud of the Bluebella team for bringing such a creative and inspiring collection to life! We celebrated with gin & tonics and bubbly at our Christmas party the other night!
I wish you all a Merry Christmas... Until next time,
Emily x